Ceramic Valley Enterprise Zone will help to create up to 9,000 new jobs and use 140 hectares of brownfield land.
It is made up of seven key sites along the A500 with the plan of increasing investment in a range of employment sectors.
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It will help the city to make the most of being the world capital of ceramics, home of the UK ceramics industry, and speed up the move into technical ceramics
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It takes advantage of Stoke-on-Trent's location between car assembly plants in the West Midlands, Merseyside and Derby - businesses located here can play a key part in supplying these
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The city has a unique energy offer, with Government investment and private sector interest in the proposed district heat network
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The A500 forms is at the heart of the UK transport infrastructure network linking junctions 15 and 16 of the M6, giving excellent access to national and international markets
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The enterprise zone will benefit from investments in infrastructure and remediation to ensure that sites are ready to be developed
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Shared training and development facilities
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Investors in the enterprise zone will have access to property solutions, access to finance initiatives, an independent skills brokerage, and real-time business intelligence
Some sites in the zone will also have:
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A simplified planning system
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Business rate relief will be given up to £55,000 per year for five years
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Enhanced capital allowances: companies investing in plant and machinery can write down the costs of certain assets against their taxable income. At present these give a 100 per cent first year allowance on qualifying assets until March 2020