Levelling up Stoke-on-Trent

Etruscan Square

Etruscan Square CGI

Etruscan Square is one of the Midlands’ largest cleared city centre regeneration sites now offering 7.12 acres of exceptional development opportunity.

Once the site of the old bus station and former East-West Precinct, Etruscan Square is ideally situated south-east of Stoke-on-Trent’s principal retail centre and next to Hanley Bus Station.

The development site is supported by Levelling Up funding and the council has been identifying how the site can best serve its local community and the future vitality of the city centre. As a residential-led development, it will be catalytic in reinvigorating the city centre, supporting existing businesses and attracting new ones. Residents will be within easy reach of Smithfield business quarter and cultural attractions including the Regent Theatre and Potteries Museum and Art Gallery (PMAG), which is itself undergoing a revisioning exercise.

There is currently planning in place for up to 300 homes and the scheme will be progressed at pace however, the city council is open to this being revisited, if as a result it impacts positively on the viability and design of the total redevelopment of the Etruscan Square site. The city council is looking to leverage the experience of place-focussed regeneration developer or consortium in order to deliver an optimum scheme.

Options for further phases are being considered including leisure and entertainment uses subject to further public consultation. The city council is interested in securing a development partner for Etruscan Square and a package of other key housing sites across the city and this opportunity is being secured through the framework PAGABO partnership which will be announced at The UK’s Real Estate Investment and Infrastructure Forum (UKREiiF) by our Chief Executive Jon Rouse in May 2024.

For further information please click on the attached link to view the Etruscan Square Prospectus.

Etruscan Square Prospectus

For more information on investment opportunities across the city, please download our Investment Prospectus below:

Investment Prospectus